A dedicated IP address means that you'll have a distinctive numeric identifier on the Internet and that it shall not be shared with other people's sites or apps as it happens with a shared web hosting account. There are many uses for a dedicated IP - for example, when an SSL certificate is required in case you have an Internet store and you need to accept online payments or if you have a login form and you want the data that users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for instance. Furthermore, it shall offer more credibility and protection to your sites, given that a network flood to a shared IP won't have any impact on your dedicated IP. In case you host your Internet sites with our company and you have your own hosting server, you'll be able to get one or a number of dedicated IP addresses with just a couple of clicks and to use them just in case you cannot use the IP provided with the hosting server.